TY  - BOOK
AU  - Sherlekar,S.A.
AU  - Sherlekar,V.S.
TI  - Case studies in marketing management: (with brief comments on marketing concepts)
SN  - Rs. 30.00
U1  - 658.8 
PY  - 1983///
CY  - Bombay
PB  - Himalaya Pub. House
KW  - Marketing
KW  - Management
KW  - Case studies
KW  - Consumer behavior
KW  - Marketing research
ER  -