TY  - BOOK
AU  - Kelley,Eugene J.
AU  - Lazer,William
TI  - Managerial marketing: perspectives and view points: a source book
U1  - 658.8 
PY  - 1972///
CY  - Bombay
PB  - D.B. Taraporevala
KW  - Marketing
KW  - Management
KW  - Decision making
KW  - Export marketing
N1  - Includes bibliographical references and index
ER  -