Kelley, Eugene J. <br/><br/>
Managerial marketing:  perspectives and view points: a source book/ 
Eugene J. Kelley and William Lazer 
 - 3rd ed. 
 - Bombay:  D.B. Taraporevala,  1972 
 - xiii, 764 p.:  ill.;  23 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label> Rs. 14.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing--Management<br/>Marketing--Decision making<br/>Export marketing
<br/><br/><label>Dewey Class. No.: </label>658.8