TY  - BOOK
AU  - Winkler,John
TI  - Marketing for the developing company
SN  - 090959205
U1  - 658.8 
PY  - 1969///
CY  - London
PB  - Hutchinson
KW  - Marketing
KW  - Management
KW  - New products
KW  - Advertising
KW  - Sales promotion
KW  - Test marketing
N1  - Includes index; Bibliography: 249-250
ER  -