TY  - BOOK
AU  - Andreasen,Alan R.
AU  - Kolter,Philip
TI  - Strategic marketing for nonprofit organizations
SN  - 8120322592
U1  - 658.4012 
PY  - 2003///
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - Strategic planning
KW  - Business planning
KW  - Nonprofit organizations
KW  - Planning
N1  - Includes index
ER  -