TY  - BOOK
AU  - Hiam,Alexander
AU  - Schewe,Charles D.
TI  - The portable MBA in marketing
SN  - 047154728X :
U1  - 658.8 
PY  - 1992///
CY  - New York
PB  - John Wiley
KW  - Marketing
KW  - Management
N1  - Glossary : p. 421-455; Includes index
ER  -