Hiam, Alexander <br/><br/>
The portable MBA in marketing / 
Alexander Hiam, Charles D. Schewe 
 - New York :  John Wiley,  c1992 
 - xiv, 464 p. :  ill. ;  26 cm. 
 - The Portable MBA series .
<br/><br/> Glossary : p. 421-455  Includes index 
<br/><br/><label>ISBN: </label>047154728X :  USD 27.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.8