TY  - BOOK
AU  - Worcester,Robert M.
AU  - Downham,John
TI  - Consumer market research handbook
SN  - 0444876936
U1  - 658.83 
PY  - 1986///
CY  - Amsterdam
PB  - North-Holland
KW  - Marketing research
N1  - Bibliography : p. 773-812
ER  -