Consumer market research handbook / 
edited by Robert M. Worcester, John Downham 
 - 3rd rev. enl. ed. 
 - Amsterdam :  North-Holland,  1986 
 - ix, 840 p. :  ill. ;  24 cm. 
<br/><br/>Bibliography : p. 773-812 
<br/><br/><label>ISBN: </label>0444876936 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83