TY  - BOOK
AU  - Higgins,James M.
AU  - Vincze,Julian W.
TI  - Strategic management: text and cases 
SN  - 0030547571 :
U1  - 658.15 
PY  - 1993///
CY  - Fort Worth
PB  - Dryden Press
KW  - Strategic planning
KW  - Management
KW  - Case studies
ER  -