TY  - BOOK
AU  - Bell,Martin L.
AU  - Vincze,Julian W.
TI  - Managerial marketing: strategy and cases 
SN  - 044401215X :
U1  - 658.8 
PY  - 1988///
CY  - New York
PB  - Elsevier
KW  - Marketing
KW  - Management
KW  - Decision making
KW  - Case studies
N1  - Includes index
ER  -