Bell, Martin L. <br/><br/>
Managerial marketing :  strategy and cases / 
Martin L. Bell [and] Julian W. Vincze 
 - New York :  Elsevier,  c1988 
 - xviii, 708 p. :  ill. ;  27 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>044401215X :  PND 85.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Marketing--Decision making<br/>Marketing--Decision making--Case studies
<br/><br/><label>Dewey Class. No.: </label>658.8