TY  - BOOK
AU  - Fraser-Robinson,John
AU  - Mosscrop,Pip
TI  - Total quality marketing:
SN  - 0749403896
U1  - 658.401 
PY  - 1991///
CY  - London
PB  - Kogan Page
KW  - Marketing
KW  - Management
KW  - Business planning
N1  - Includes index
ER  -