Fraser-Robinson, John <br/><br/>
Total quality marketing:/ 
what has to come next in sales, marketing and advertising/  John Fraser-Robinson and Pip Mosscrop 
 - London:  Kogan Page,  c1991 
 - 256 p.;  23 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0749403896  £ 25.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Business planning
<br/><br/><label>Dewey Class. No.: </label>658.401