TY  - BOOK
AU  - Keegan,Warren J.
AU  - Moriarty,Sandra E.
AU  - Duncan,Thomas R.
TI  - Marketing
SN  - 0130163872 :
U1  - 658.8 
PY  - 1995///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Marketing
N1  - Colored maps on endpapers; Includes index
ER  -