Keegan, Warren J.

Marketing / Warren J. Keegan, Sandra E. Moriarty, Thomas R. Duncan - 2nd ed. - Englewood Cliffs, N.J. : Prentice-Hall, c1995 - various pagings : ill. (some col.), col. maps ; 26 cm.

Colored maps on endpapers Includes index

0130163872 : USD 72.50


Marketing

658.8