Keegan, Warren J. Marketing / Warren J. Keegan, Sandra E. Moriarty, Thomas R. Duncan - 2nd ed. - Englewood Cliffs, N.J. : Prentice-Hall, c1995 - various pagings : ill. (some col.), col. maps ; 26 cm. Colored maps on endpapers Includes index ISBN: 0130163872 : USD 72.50 Subjects--Topical Terms: Marketing Dewey Class. No.: 658.8