Neuman, W. Russell <br/><br/>
The future of the mass audience / 
W. Russell Neuman 
 - Cambridge :  The University Press,  1991 
 - xiv, 202 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0521413478 (pbk.) :  PND 10.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Audiences<br/>Mass media--Technological innovations<br/>Mass media--Psychological aspects
<br/><br/><label>Dewey Class. No.: </label>302.23