TY  - BOOK
AU  - Keller,Kevin Lane
TI  - Strategic brand management: building, measuring and managing brand quality
SN  - 8120323092
U1  - 658.5 
PY  - 2003///
CY  - New delhi
PB  - Prentice-Hall of India
KW  - Product Management
KW  - Marketing
KW  - Management
KW  - New products
N1  - Includes index
ER  -