Keller, Kevin Lane <br/><br/>
Strategic brand management:  building, measuring and managing brand quality/ 
Kevin Lane Keller 
 - 2nd ed. 
 - New delhi:  Prentice-Hall of India,  c2003 
 - xxvi, 788 p.;  25 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>8120323092  Rs. 350.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product Management<br/>Marketing--Management<br/>New products
<br/><br/><label>Dewey Class. No.: </label>658.5