TY  - BOOK
AU  - Reynolds,William H
U1  - 658.5 
PY  - 1978///
CY  - Bombay
PB  - D.B. Taraporevala
KW  - New products
KW  - Production management
KW  - Marketing
KW  - Management
KW  - Technological innovations
N1  - Includes index; Reprint of Ist ed. pub. in 1978by Prentice Hall
ER  -