TY  - BOOK
AU  - Zeithaml,Valarie A.
AU  - Bitner,Mary Jo
TI  - Services marketing: integrating customer focus across the firm 
SN  - 0072471425 :
U1  - 658.8 
PY  - 2003///
CY  - New Delhi
PB  - Tata McGraw-Hill Education
KW  - Service industries
KW  - Marketing
KW  - Customer services
KW  - Management
N1  - Includes index
ER  -