Zeithaml, Valarie A. <br/><br/>
Services marketing :  integrating customer focus across the firm / 
Valarie A. Zeithaml [and] Mary Jo Bitner 
 - 3rd ed. 
 - New Delhi :  Tata McGraw-Hill Education,  c2003 
 - xx, 668 p. :  ill. ;  26 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0072471425 :  Rs. 335.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing<br/>Customer services<br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.8