Kotler, Philip <br/><br/>
Marketing management / 
Philip Kotler [and] Kevin Lane Keller 
 - 13th ed. 
 - New Delhi :  Prentice-Hall of India,  c2009 
 - xxvi, 391 p. :  ill. ;  23 cm. 
<br/><br/><label>ISBN: </label>9788120335707 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.8