Hair, Joseph F.

Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush [and] David J. Ortinau - 3rd ed. - Boston, Mass. : McGraw-Hill/Irwin, c2006 - xxvii, 700 p. : ill. ; 26 cm. - McGraw-Hill / Irwin series in marketing .

Includes index

0070600007 : Rs. 425.00


Marketing research

658.83