TY  - BOOK
AU  - Thomas,Robert J.
TI  - New product development: managing and forecasting for strategic success 
SN  - 0471572268 :
U1  - 658.575 
PY  - 1993///
CY  - New York
PB  - John Wiley
KW  - New products
KW  - Management
KW  - Marketing
KW  - Forecasting
KW  - Strategic planning
KW  - Emoloyees participation
N1  - Includes index
ER  -