Thomas, Robert J.,  1944- <br/><br/>
New product development :  managing and forecasting for strategic success / 
Robert J. Thomas 
 - New York :  John Wiley,  c1993 
 - xiv, 352 p. :  ill. ;  26 cm. 
 - The Portable MBA series .
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0471572268 :  USD 27.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products--Management<br/>New products--Marketing--Forecasting<br/>Strategic planning--Emoloyees participation
<br/><br/><label>Dewey Class. No.: </label>658.575