Readings in marketing management / 
edited by Harper W. Boyd [and] M. C. Kapoor 
 - Bombay :  Asia Pub. House,  c1967 
 - xiv, 639 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label> Rs. 45.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.8082