TY  - BOOK
AU  - Cleland,Alan S.
AU  - Bruno,Albert V.
TI  - The market value process: bridging customer and shareholder value 
SN  - 0787902756 :
U1  - 658.8 
PY  - 1996///
CY  - San Francisco
PB  - Jossey-Bass
KW  - Strategic planning
KW  - Marketing
KW  - Consumer satisfaction
KW  - Corporations
KW  - Valuation
N1  - Includes index
ER  -