Cleland, Alan S.,  1939- <br/><br/>
The market value process :  bridging customer and shareholder value / 
Alan S. Cleland and Albert V. Bruno 
 - San Francisco :  Jossey-Bass,  c1996 
 - xxv, 244 p. :  ill. ;  25 cm. 
 - The Jossey-Bass business & management series .
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0787902756 :  USD 35.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning<br/>Marketing<br/>Consumer satisfaction<br/>Corporations--Valuation
<br/><br/><label>Dewey Class. No.: </label>658.8