TY  - BOOK
AU  - Rosenthal,David
AU  - Brown,Lew G
TI  - Cases in strategic marketing
SN  - 0130863599 :
U1  - 658.835 
PY  - 2000///
CY  - Upper Saddle River, NJ
PB  - Prentice-Hall
KW  - Marketing
KW  - Decision making
KW  - Case studies
KW  - Management
ER  -