Rosenthal, David <br/><br/>
Cases in strategic marketing / 
David Rosenthal, Lew G. Brown 
 - Upper Saddle River, NJ :  Prentice-Hall,  c2000 
 - xiii, 610 p. :  ill. ;  26 cm. 
<br/><br/><label>ISBN: </label>0130863599 :  USD 72.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making--Case studies<br/>Marketing--Management--Case studies
<br/><br/><label>Dewey Class. No.: </label>658.835