TY  - BOOK
AU  - Wisner,Bern
TI  - Applied marketing
SN  - 0133683826 :
U1  - 658.8 
PY  - 1996///
CY  - Upper Saddle River, N.J.
PB  - Prentice-Hall
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -