Wisner, Bern <br/><br/>
Applied marketing / 
Bern Wisner 
 - Upper Saddle River, N.J. :  Prentice-Hall,  c1996 
 - xv, 594 p. :  ill. (some col.) ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0133683826 :  USD 59.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8