TY  - BOOK
AU  - Lovelock,Christopher
AU  - Wirtz,Jochen
TI  - Services marketing: people, technology, strategy 
SN  - 0131875523 :
U1  - 658.8 
PY  - 2007///
CY  - Upper Saddle River, N.J.
PB  - Prentice-Hall
KW  - Marketing
KW  - Management
KW  - Professions
KW  - Service industries
KW  - Customer services
N1  - Includes index
ER  -