Lovelock, Christopher <br/><br/>
Services marketing :  people, technology, strategy / 
Christopher Lovelock [and] Jochen Wirtz 
 - 6th ed. 
 - Upper Saddle River, N.J. :  Prentice-Hall,  c2007 
 - xx, 648 p. :  ill. ;  29 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0131875523 :  USD 160.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Professions--Marketing<br/>Service industries--Marketing<br/>Customer services--Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8