Brands, consumers, symbols, & research : Sidney J. Levy on marketing /
Brands, consumers, symbolsand research
Sidney J. Levy ; compiled by Dennis W. Rook
- Thousand Oaks, Calif. : SAGE, c1999
- xvii, 590 p. : ill. ; 26 cm.
Includes index
0761916962 : USD 109.00
Marketing--United States Advertising--United States Consumer behavior--United States