Levy, Sidney J., 1921-

Brands, consumers, symbols, & research : Sidney J. Levy on marketing / Brands, consumers, symbolsand research Sidney J. Levy ; compiled by Dennis W. Rook - Thousand Oaks, Calif. : SAGE, c1999 - xvii, 590 p. : ill. ; 26 cm.

Includes index

0761916962 : USD 109.00


Marketing--United States
Advertising--United States
Consumer behavior--United States

658.8243