Herold, Don,  1889- <br/><br/>
Humor in advertising and how to make it pay / 
Don Herold 
 - New York :  McGraw-Hill,  c1963 
 - 200 p. :  ill. ;  29 cm. 
<br/><br/><label>ISBN: </label> USD 9.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Wit and humor in advertising
<br/><br/><label>Dewey Class. No.: </label>659.1