TY  - BOOK
AU  - Talley,Walter J.
TI  - The profitable product: its planning, launching and management 
U1  - 658.8 
PY  - 1965///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - New products
KW  - Product Management
N1  - Includes index
ER  -