Talley, Walter J. <br/><br/>
The profitable product :  its planning, launching and management / 
by Walter J. Talley, Jr 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  1965 
 - xviii, 200 p. :  port. ;  29 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label> USD 15.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products<br/>Product Management
<br/><br/><label>Dewey Class. No.: </label>658.8