TY  - BOOK
AU  - Ross,Robert Davis
TI  - The management of public relations: analysis and planning external relations 
SN  - 0471031097 :
U1  - 659.2 
PY  - 1977///
CY  - New York
PB  - Wiley
KW  - Public relations
KW  - Management
N1  - "A Wiley-Interscience publication."
ER  -