Ross, Robert Davis,  1908- <br/><br/>
The management of public relations :  analysis and planning external relations / 
Robert Davis Ross 
 - New York :  Wiley,  c1977 
 - xiv, 274 p. ;  24 cm. 
 - Wiley series on marketing management .
<br/><br/> "A Wiley-Interscience publication." 
<br/><br/><label>ISBN: </label>0471031097 :  Rs. 420.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations--Management
<br/><br/><label>Dewey Class. No.: </label>659.2