TY  - BOOK
AU  - Shapiro,Stanley J.
AU  - Chebat,Jean-Charles
TI  - Marketing management: readings in operational effectiveness 
SN  - 0060459557 :
U1  - 658.8 
PY  - 1974///
CY  - New York
PB  - Harper & Row
KW  - Marketing
KW  - Management
ER  -