Shapiro, Stanley J. <br/><br/>
Marketing management :  readings in operational effectiveness / 
Stanley J. Shapiro [and] Jean-Charles Chebat 
 - New York :  Harper & Row,  1974 
 - xv, 301 p. :  ill. ;  28 cm. 
<br/><br/><label>ISBN: </label>0060459557 :  USD 6.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.8