Kumar, Arun  <br/><br/>
Marketing management / 
Arun kumar and N. Meenakshi 
 - 3rd. ed. 
 - Noida:  Vikas pub. House,   2018. 
 - xxii, 667p.;  28 cm. 
<br/><br/>Index1 
<br/><br/><label>ISBN: </label>9789325982406  Rs 525.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Marketing management<br/>Marketing research<br/>Sales management
<br/><br/><label>Dewey Class. No.: </label>658.8  / Ar 84