TY  - BOOK
AU  - Lynch,Richard
TI  - European business strategies: the European and global strategies of Europe's top companies
SN  - 0749411724
U1  - 658.094 
PY  - 1994///
CY  - London
PB  - Kogan Page
KW  - Strategic planning
KW  - Europe
KW  - Business planning
KW  - Marketing
N1  - Includes index; Bibliography: p. 289-290
ER  -