TY  - BOOK
AU  - White,Roderick
TI  - Advertising: what it is and how to do it
SN  - 0077070771
U1  - 658.1 
PY  - 1988///
CY  - London
PB  - McGraw-Hill
KW  - Advertising
KW  - Industrial publicity
KW  - Communication in marketing
N1  - Includes index
ER  -