White, Roderick <br/><br/>
Advertising:  what it is and how to do it/ 
Roderick White 
 - 2nd ed. 
 - London:  McGraw-Hill,  c1988 
 - xi, 223 p.:  ill.:  plates;  23 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0077070771  $ 32.50 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Industrial publicity<br/>Communication in marketing
<br/><br/><label>Dewey Class. No.: </label>658.1