TY  - BOOK
AU  - Geller,Lois K.
TI  - Response: the complete guide to profitable direct marketing 
SN  - 0195158695 :
U1  - 658.84 
PY  - 2002///
CY  - Oxford
PB  - The University Press
KW  - Direct marketing
N1  - Glossary : p. 331-340 p
ER  -