Geller, Lois K.,  1944- <br/><br/>
Response :  the complete guide to profitable direct marketing / 
Lois K. Geller 
 - Rev. and expanded ed. 
 - Oxford :  The University Press,  2002 
 - xxi, 360 p. :  ill. ;  25 cm. 
<br/><br/> Glossary : p. 331-340 p 
<br/><br/><label>ISBN: </label>0195158695 :  USD 29.75 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing
<br/><br/><label>Dewey Class. No.: </label>658.84