TY  - BOOK
AU  - Loudon,David L.
AU  - Della Bitta,Albert J.
TI  - Consumer behavior: concepts and applications 
SN  - 0070473811 (pbk.) :
U1  - 658.834 
PY  - 1993///
CY  - New Delhi
PB  - Tata McGraw-Hill Education
KW  - Consumer behavior
KW  - United States
KW  - Case studies
N1  - Includes index
ER  -